Let's talk about Cyberbullying

According to Pew Research Center’s Internet & American Life Project, 90 percent of teens ages 12-17 who have witnessed some form of online cruelty say they have ignored mean behavior on social media, and 35 percent say they have done this frequently. Research has shown that the bystander can play a pivotal role in stopping bullying.

In a groundbreaking effort to empower teens to speak up when they see bullying, the Ad Council and an unprecedented coalition of media, corporate and non-profit partners launched the I Am A Witness campaign. Developed pro bono by ad agency Goodby Silverstein & Partners, the campaign aims to stop bullying by activating the “silent majority” of kids who witness it each day, transforming them from passive bystanders into a united, empowered and active collective that will speak up against bullying.

The heart of this campaign is the Witness Emoji. Shaped like a speech bubble with an eye in the center, the Emoji enables teens to take a stand against bullying and show support for someone who is being bullied by posting it online or through a text message.

The Emoji is available on iPhone running iOS 9.1 and via a downloadable keyboard available in the Apple App Store and the Google Play Store. The I Am A Witness keyboard holds a variety of Emoji, GIFs, stickers and messages for teens to use when they experience bullying. They can post the Witness Emoji when they see hurtful comments, or send GIFs and stickers to show support for someone in need.

As part of Digital Citizenship Week, Fort Zumwalt School District is sharing the I Am A Witness campaign with students today and offers these resources to parents so you can continue the conversation with your kids.

  1. Iwitnessbullying.org

  2. Common Sense Media
IAmWitness Emoji